Product Observation

March 10th, 2021 by dayat No comments »

Nowadays, people put little or no thoughts into the buying of cosmetics for their skin, all they do is look for a specific function they want it to perform, and then they take it off the shelf, take it home and slather it on. They don’t think about the substance or anything the products they just bought contains, and even when they happen to react to the product they bought at some point they toss it out and get another one. This same process is repeated once again without any special consideration to what might have caused the reaction. Some people even go as far as not paying any attention to the expiry date or shelf life, and that means using it past the actual expiration time!. Scary? I know.

If you have sensitive skin or you’ve been allergic to pollen or maybe your environment before, then there are high chances that you will react to products containing certain substances, as substances like paraben. The importance therefore of the knowledge of skincare products is essentially important. Some of the complications of using skin care products that one is allergic to are eczema, hives, rash, swelling, bumps and contact dermatitis. Products like parabens are contained in most skin care products in the market today; chances are you have owned a product that contained paraben, is not allergy tested, is comedogenic and has no shelf life observation.
If the above has not got you thinking of being more conscious of the substances contained in your skincare products, then maybe dealing with the importance of having attention to the following topics in your skincare products will help.

Maybe the widespread use of parabens in cosmetics is something that can almost be referred to as an epidemic, as they can help prolong the shelf life of cosmetic products. Though in very rare instances parabens will cause skin irritation like; redness, breakouts, and even more. Parabens come in different types and protect against different microorganisms in our everyday skin care products. So one might be allergic to a certain type of paraben, but not to the other. People like this usually stay away from all kinds of parabens to be on the safer side. Though parabens have been used for a long time, there are several rumors going on about paraben. The major one being that it can cause cancer. Using anti perspirants with parabens in it can start it to accumulate thereby causing breast cancer. This is more than
enough reason to use the paraben free product.

An allergy test can be done either as a skin test, a blood test, or an elimination diet. And they are usually done under the careful, constant supervision of a specialist who is trained in the best methods for treating and testing allergies. There is three (3) common method of allergy skin testing. The skin prick test, the scratch test, and the patch test. It is advisable for someone who reacts to different cosmetic and food as it can be pinpointed and avoided.

What does ‘comedogenic’ mean. The American Academy of Dermatology defined ‘comedo’ as an ‘acne Lesion,’ It is a hard blockage created from excess sebum in a pore. This blockage is what leads to pimples and acne and other skin problems most of the time. Comedogenic, in turn, refers to products that tend to block one’s pores and promote acne.
Non-comedogenic products, on the other hand, might not always prevent acne or pimples and other skin problems, they do not promote the production of excess sebum which in turn blocks the pores and acne production increases. Non-comedogenic products also reduce the production of excess oil, so if you have oily skin, it is advisable to stay away from comedogenic substances. Therefore, if you want clear skin, it is advisable you go for non-comedogenic products, products without it are in a lot of variety, e.g. moisturizers, cleansers, body lotions, creams e.t.c.
What is shelf life observation?
Firstly, a product can have a shelf life, wait a product always has a shelf life. The shelf life can be said to be the period that a product is deemed to be usable in a particular state and storage condition. But this is very different from an expiry date (because that is just a time stamp on a batch of products after making it by the manufacturer). But the line of difference between the two is very thin, that is why it is very important to note it.
The expiry date is the time after which the potency of a product is reduced, and it may be less therapeutic to use, while shelf life is the time taken by the contents of a product to get reduced up to 90% or more. It is the maximum time for which products can be stored.

From the above, the importance of the use of paraben free, non-comedogenic products, and also the observation of shelf life is made crystal clear and if you are looking for the best products that have all these qualities and more, Phyllite is the way to go as all our products are made with the best natural product and tested to ensure that you get the best result now and always.

What Is A Product Launch Email?

March 10th, 2021 by dayat No comments »

A product launch email details what you have to offer, and ideally gives a lot of reasons for your customers to purchase then and there – great descriptions, limited time offers and an enticing “click through” button.

Do you have a new product to offer? That’s exciting! If you communicate in the right way, your customers will be just as excited to hear about it. A launch email lets your contacts know that you have something new to offer, and gives them the opportunity to click through and see what all the fuss is about.

Here are some tips for writing a great product launch email.

What is a product launch email?
When you’ve worked hard to create or source a new product, you don’t want to let the opportunity to engage with customers pass you by. It’s a great reason to send an email, which puts your brand in their inbox and hopefully inspires them to click through.

A product launch email details what you have to offer, and ideally gives a lot of reasons for your customers to purchase then and there – great descriptions, limited time offers and an enticing “click through” button.

Product launch email subject lines
The best product launch email has a great subject line. The purpose of a subject line to to grab attention from a reader so they will move onto reading the first line of the email.

Subject lines work very hard in a noisy world to get attention and that’s why you should spend most of your time on creating a great product email subject line.

Types of product launch template
The hint. Before the main event, you might want to get customers interested. A great technique for making sure your product launch email is anticipated and therefore more likely to be opened. By sending a hint that you have a new product ready to launch, you’re preparing the way for an even better reception.

The incentive. Whether you send it with the hint or with the main product launch email, including an incentive brings the customers who are subscribed to your mailing list into a privileged circle with added benefits. An incentive might be exclusive access to the new product, a discount, or the chance to win a reward.

The launch. Finally it’s time for you to send the big reveal! You’ll want to craft an email that hooks people in, gives them enough information to lead them to your website, and could include an extra incentive to purchase once they’re there.

The benefits of an email launch
There are plenty of ways that an email can help your business.

Information. A product launch email gets the word out, letting people know what you have to offer. It can also create an impression for your business of having interesting variety of products they can purchase.

Actionable advertising. Your email will have all the relevant information about the new release in one place, plus a way for people to click through to find out more or purchase. A successful marketing campaign will include different kinds of advertising, but emails are the best format to offer start-to-finish customer enticement, from the initial ad through to online purchasing on the same device.

Re-engagement. Maybe it’s been a while since someone has made a purchase. A new launch is a great way to get them re-excited about your brand.

Convert people who are “on the fence”. You know your product is amazing, but others don’t yet. While it’s still new and fresh, you have the opportunity to entice people who have seen your brand but haven’t yet made the jump to purchase from you.

New product launch announcement email
Put some bang into your email when launching your product. Stand out, be remembered like this one:

Crafting your email

One of the most important parts of any email is the subject line. You’re going to need it to be short and snappy, with a great hook that inspires people to click. Pay attention to how many characters most email servers display – there’s not much point writing a long description that ends up being cut off half way.

For the body of the email, you’ll need to put your descriptive genius together with your brand image to offer enough information to get people to click through. If your brand’s tone is steady and reliable, it’s probably not going to suit if you include pop references and joke headlines.

Make sure that you include some bold images of your product, as well as an enticing description that inspires people to click through. Your format and colour palette should stay in-brand as well, as much as possible.

Even more than the text and images, you need to pay special attention to another very important part of your launch email – the “call to action” link that takes the customer straight through to your website where they can make their purchase.

Finally, as enticing as your product launch email may be, you can give it more pull by creating a sense of urgency or rarity. You might include a “limited time only” price, a discount for the first lot of purchases, or a voucher that will expire within a certain time frame.

Best email – launching your product properly
With all the time and effort you put in to developing or sourcing a new product, it’s important to ensure that you make the most of its debut.

Create anticipation ahead of time with some emails hinting at your new product, or a sneak peek that gives a sense of drama and excitement. Your launch should have a solid hook in the subject line, great images and descriptions, and a prominent click-through button. Sweeten the deal with some limited time offers that entice customers to buy now.

Your launch email should be interesting, on-brand, and inspire action. Make the most of your new product by ensuring that the launch gets to as many customers as possible, and leads people to make purchases.

Generate leads, re-engage past customers, and makes sales, by putting time and effort into crafting an effective product launch email.

Product launch email campaign
An email campaign consists of a number of emails to successfully launch your product, build a relationship with a potential customer and finally convert into sale.

While there is no set guide line a product launch email campaign is usually around 5 emails in a sequence but could be up to 15 emails.

A product launch email with a great subject line is a great way to expose your product to the market. A new product launch email can instantly give your product momentum especially if crafted using a new product launch template as outlined above.

The best email gives a hint about the product’ enough for a reader wanting to know more. Followed up by an incentive to act now, your product is ready for launch.

If you like this article and think you’d like to have your email copy pr